An Aggressive Push into the Video Game Market by EARI

An Aggressive Push into the Video Game Market by EARI

ATLANTA—(BUSINESS WIRE)—Entertainment Arts Research, Inc. (EARI) today announced that it has entered into a Joint Venture Agreement with Edevent, LLC, a wholly owned subsidiary of Knowledge Development Centers, based in Atlanta, GA, wherein each would indirectly and respectively own 49% and 51% interest in the newly formed company, Composite Media Solutions, LLC. Composite Media Solutions will perform the following software development support functions: Quality Assurance, Localizations/Translations, Focus Groups/Testing and Customer Support including, but not limited to, Game Community Management and other social network and online platforms and/or applications.

Edevent and Knowledge Development Centers operate a worldwide network of fixed-cost computer lab rental facilities that provide Composite Media Solutions an immediate and unrivaled geographic footprint, complete with the technological and communications infrastructure necessary to successfully deliver Composite Media Solution’s proposed services. At the core of its offerings is the obvious advantage afforded by an on-shore/localized option for quality assurance testing and customer support which delivers low cost, high quality testing and extended media support functions to the game development and business software communities. Composite Media Solutions will open operations in San Francisco and Atlanta May 1, 2010 with a total of 250 QA stations and call center platforms.

"This Joint Venture creates one of the game/software services market segment’s most extensible, comprehensive and more importantly cost-effective, on-shore support solutions available today. This also affords us the ability to do our part to bring to the software industry on-shore quality at off-shore prices," said Jonathan Eubanks, President of Entertainment Arts Research, Inc. At Composite Media Solutions we will use our industry knowledge to address the challenges facing the game development community such as native-English speaking customer support representatives for email and call centers, 24/7 schedule of operations, 24/7 access to assigned and dedicated lab managers, onsite client access to work with QA and focus group lab teams, dedicated labs with security access, and structured comprehensive reporting of software testing and call volume trends.

Jeff Tuomi, Knowledge Development Center’s CEO, said, "We are particularly excited about forming Composite Media Solutions with EARI because I believe it represents only the ‘tip of the iceberg’ as far as the possibilities that will be developed as a result of finding a partner with the game development market intellectual property of EARI coupled with the economic advantage inherent in our legacy technology resources and worldwide footprint. We are even more encouraged by how this Joint Venture will complement EARI’s future growth efforts."

This joint venture is expected to produce gross revenues between $6,600,000 per year to $7,900,000 per year. This includes only the revenues that would be generated by Composite Media Solution’s Quality Assurance and customer support services. It is further estimated that the net income for the joint venture will be between $1,320,000 and $1,580,000. Other services generating additional revenue will be added after the current plan for Quality Assurance is fully operational and functioning at a profit.

Contacts
Entertainment Arts Research, Inc.
Public Relations:
Dave Hostelley, 888-300-7671
www.earigames.com